Top Five Reasons Your Organization Should Blog
- Quickly summarize and point to other articles on the web that are relevant to your audience.
- Include audiences (or selected audiences) in conversation on critical topics.
- Invite experts in your field or issue area to contribute as guest bloggers.
- Get timely information out without tech staff or web designers. You can even do “real-time” reporting from a conference, field visit or legislative session.
- Cross-promote and re-use all the content you create for your website, print magazines and e-newsletter.
Taken from Getting Attention.